Cofounder/Growth at AuthorityTech.io
IAB's $32B Measurement Problem: Why Project Eidos Validates Earned Media Attribution When the industry's top buyers say measurement gaps are locking $32B in investment, it's time to pay attention to the channels being measured worst The Interactive Advertising Bureau (IAB) just launched Project Eidos—
AI
Most analytics platforms can not track AI-referred traffic. Here is what is missing and how to fix it.
AI Citations
New research from UK think tank IPPR reveals a stark reality: on average, 34% of journalistic citations on major AI platforms go to only one newsbrand. On Google's AI Overviews, 41% of news links cite the BBC. On Perplexity, 31% cite the BBC. On both Gemini and ChatGPT,
AI Visibility
You know you need to track your brand's AI visibility. The question is: which tool actually delivers results without draining budget on features you'll never use? The AI monitoring space exploded in the last six months. 22+ platforms now claim to track brand visibility across ChatGPT,