AI Citations
34% of AI Citations Go to One Publisher: How to Break Into the Winner's Circle
New research from UK think tank IPPR reveals a stark reality: on average, 34% of journalistic citations on major AI platforms go to only one newsbrand. On Google's AI Overviews, 41% of news links cite the BBC. On Perplexity, 31% cite the BBC. On both Gemini and ChatGPT,