The AI Attribution Gap: Why Your Analytics Miss 40%+ of Traffic
Most analytics platforms can not track AI-referred traffic. Here is what is missing and how to fix it.
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The AI News Gatekeepers: Why ChatGPT Cites The Guardian 58% of the Time
The AI News Gatekeepers: Why ChatGPT Cites The Guardian 58% of the Time New research reveals that AI tools are creating a winner-take-all publishing hierarchy—and most brands don't realize they're already locked out A new study from the UK's Institute for Public Policy
IAB's $32B Measurement Problem: Why Project Eidos Validates Earned Media Attribution
IAB's $32B Measurement Problem: Why Project Eidos Validates Earned Media Attribution When the industry's top buyers say measurement gaps are locking $32B in investment, it's time to pay attention to the channels being measured worst The Interactive Advertising Bureau (IAB) just launched Project Eidos—
Wellows Enters the AI Visibility Race: What Their Perplexity Guide Reveals About Market Maturity
Breaking: Wellows just published "How to Rank in Perplexity" (6 hours ago) - and it's a perfect snapshot of where the AI visibility market is right now. What Wellows Got Right Their positioning is eerily similar to ours: "measure AI visibility" is their core
34% of AI Citations Go to One Publisher: How to Break Into the Winner's Circle
New research from UK think tank IPPR reveals a stark reality: on average, 34% of journalistic citations on major AI platforms go to only one newsbrand. On Google's AI Overviews, 41% of news links cite the BBC. On Perplexity, 31% cite the BBC. On both Gemini and ChatGPT,